Behind The Song

How Toby Keith Scored an Unlikely Massive Hit With His First Single

When Toby Keith released his debut single, “Should’ve Been A Cowboy” in 1993, neither he nor country music was likely aware of the impact the song would have, both on his career and the entire genre as a whole. The song, from his freshman Toby Keith album, became his first No.1 hit. Written solely by Keith, “Should’ve Been A Cowboy” kick-started a career that remained strong until he passed away in 2024 from stomach cancer.

“Should’ve Been A Cowboy” not only became his first chart-topping single, but also one of his most successful. The song was certified platinum four times. It also stayed in the No. 1 spot on the charts for two weeks.

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A strong start to a legendary career, “Should’ve Been A Cowboy” is the only No. 1 song from Toby Keith. The other three singles, “He Ain’t Worth Missing”, “A Little Less Talk And A Lot More Action”, and “Wish I Didn’t Know Now” all became Top 5 singles for Keith. His next No. 1 single after “Should’ve Been A Cowboy” is “Who’s That Man”. The song, also written just by Keith, is the debut release from Keith’s sophomore Boomtown album.

How Toby Keith Wrote “Should’ve Been A Cowboy”

Keith was on a hunting trip when he had the idea to write “Should’ve Been A Cowboy”. He was out to dinner with the other men in the group, when one of the men in the group tried to dance with a younger woman, and was promptly rejected.

โ€œShe guns him down, and everyone makes fun of the poor guy,” Keith recalls to Pasadena Star-News. “He comes back to the table, and a young guy, about half his age, swoops in and takes her to the floor. One of them turned and said, โ€˜John, you shouldโ€™ve been a cowboy.โ€™ I thought, well, I have to write that.”

In a separate interview with The Oklahoman, Keith recalls the lengths he went to so he could write “Should’ve Been A Cowboy”.

โ€œWe were all two hunters to a room,” Keith recounts. “And my roommate was Freddie Cortez. Heโ€™s passed away now, but he used to own Chastain’s and a bunch of country bars in town. Freddie went to sleep, and I didnโ€™t want to wake him, โ€˜cause he was hateful when youโ€™d wake him up. I went in the bathroom, shut the door, wrote it down, put it in my bag, and went hunting the next day. Came home, revisited it, and said โ€˜Iโ€™m gonna record this song.โ€™

โ€œItโ€™s the foundation for me of everything,” he adds.

For the remainder of his career, Keith played “Should’ve Been A Cowboy” during all of his live shows.

โ€œItโ€™s such an important piece of the puzzle. … When your first one is that big, it gives you a little breathing room to feel your way around,” he says. “Whereas thereโ€™s so many people that are really talented that lost their opportunity to have success because their first couple of songs werenโ€™t hits.โ€

Photo by Tim Mosenfelder/Getty Image