Here at American Songwriter, we love to discuss the meaning and history of famous album art like Led Zeppelinโs Physical Graffiti or Van Halen’s 1984. But rarely are we a part of the discussion while the album cover (and covers) are being revealed for the first time. Until now.
Taylor Swift has recently revealed a unique feature about her forthcoming album, Midnights, which is set for an October 21 release date. In a video posted to her Instagram account, Swift explained that Midnights would be released with four different album covers and that the back covers of each version would also feature individual artwork.
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โAlright, Iโve been wanting to show you this for a while,โ Swift said in the video. โSo we have four different covers for the ‘Midnights’ album. And if you turn them over, there is obviously a back cover to each one of them, theyโre each different.โ
โWhat I wanted to show you is that if you put all the back covers together,โ she continued. โSheโs a clock. Itโs a clock. Itโs a clock, it makes a clock. It can help you tell time.โ
Watch as Swift explains her album’s functionality below.
Midnights was first announced by Swift at MTV’s Video Music Awards.
“Iโm so honored to have been recognized alongside such amazing artists and directors in this category. I just want to say Iโm so heartened by the fact that for the first time in VMA history that four of the directors nominated in the Video Of The Year category are women,” she said.
She added, “You guys, Iโm just so proud of what we made and I know with every second of this moment, we wouldnโt have been able to make this short film if it wasnโt for you, the fans. Because I wouldnโt be able to re-record my albums if it werenโt for youโฆ You emboldened me to do that. I had sort of made up my mind that it might be a fun moment to tell you โฆ my brand new album comes out October 21st. And I will tell you more at midnight.”
Check out the Midnights albums HERE.
Photo by Gotham/GC Images








