Snoop Dogg joined forces with Ice Cube, E-40, and Too $hort late last year to form the rap supergroup Mount Westmore. Today (Oct. 20), the quartet of rappers officially released their first single, “Big Subwoofer,” and its accompanying music video.
The video, directed by Jesse Wellens and Sam Macaroni, is a sci-fi visual adventure that follows Mount Westmore as they venture out to Planet Snoopiter via spaceship. Dancing aliens and a dog in a spacesuit then appear after the spaceship’s landing on the new planet.
Videos by American Songwriter
“Big Subwoofer” foreshadows the music on the forthecoming project titled Snoop Dogg Presents the Algorithm. “There’s so much talent on this record,” Snoop Dogg said in a statement, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
Mount Westmore’s formal debut comes on the heels of the NFL’s announcement that Snoop Dogg will perform at the Super Bowl LVI’s halftime show. Dr. Dre, Eminem, Kendrick Lamar, and Mary J. Blige will also perform on stage for the February 13 show in 2022.
Watch Mount Westmore’s “Big Subwoofer” below.