Sheeran by Lowden is the new guitar brand unveiled by platinum-selling artist Ed Sheeran. Sheeran made a stealth appearance on the first day of NAMM to announce the partnership with his longtime friends at Lowden Guitars. The guitars are affordable and designed to inspire new people, particularly younger players, to pick up the guitar and play. Produced in Northern Ireland, the full line features eight different models and are built with Lowden’s renowned quality. (Photo credit: Estelle Massry/Coucou Photography)
It’s not every year that the CEO and namesake of company attends NAMM, but Paul Reed Smith is the exception this year, in the spotlight with a couple new beautiful electric models.
