Behind the Album

The Passing Comment That Inspired This Iconic Neil Young Album (And Summarized His Entire Artistic Ethos)

Knowing your artistic ethos deep down is one thing. Putting it into words is another. And for Neil Young, he never heard his creative credence put in such plain English as when he was working on the live album that would become Rust Never Sleeps.

The three-word phrase originated in an advertisement for a rust-proofing product called Rust-Oleum, which was then picked up by the members of Devo. The new wave band behind tracks like โ€œWhip Itโ€ lifted the phrase themselves, calling it the โ€œcorruption of innocenceโ€ and โ€œde-evolution of the planet.โ€

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Mark Mothersbaugh included it in a lyric while collaborating with Neil Young in the late 1970s, which put the phrase on the Canadian singer-songwriterโ€™s radar.

โ€œI thought, โ€˜Wow, right off they wrote better lyrics than I did,โ€™โ€ Young said. โ€œI can relate to โ€˜rust never sleeps.โ€™ It relates to my career. The longer I keep going, the longer I have to fight this corrosion.โ€

Neil Young Said It Was Better to Burn out Than to Rust

Mark Mothersbaugh from Devo inadvertently gifted Neil Young the album title Rust Never Sleeps while they were jamming on โ€œMy, My, Hey, Heyโ€. This song famously includes the line, โ€œItโ€™s better to burn out than to rust.โ€ In 1988, Young elaborated on this idea in an interview with Spin magazine.

โ€œRust implies youโ€™re not using anything, that youโ€™re sitting there and letting the elements eat you. Burning up means youโ€™re cruising through the elements so f***ing fast that youโ€™re actually burning, and your circuits, instead of corroding, are f***ing disintegrating. Youโ€™re going so fast youโ€™re actually f***ing the elements, becoming one with the elements, turning to gas. Thatโ€™s why itโ€™s better to burn out.โ€

While this phrase helped summarize Youngโ€™s prolific, tireless, and private work ethic, there were some regrets that revealed themselves to him in hindsight. When Nirvana frontman Kurt Cobain included this sentiment in his suicide note, it was incredibly distressing for Young. โ€œI, coincidentally, had been trying to reach him through our offices to tell him that I thought he was great,โ€ Young recalled in his memoir, Waging Heavy Peace. โ€œWhen he died and left that note, it struck a deep chord inside of me. It f***ed with me.โ€

Young wanted to cut the song from all future live performances after Cobainโ€™s death. But after Cobainโ€™s surviving bandmates asked him not to, he changed his mind. With the knowledge that Cobainโ€™s method of carrying out this ethos wasnโ€™t the correct way and begets more tragedy than Young ever intended, there is truth in Youngโ€™s interpretation of โ€œrust never sleeps.โ€ To be endlessly creating is to be endlessly moving, and the real โ€œburning outโ€ is hopping from one artistic endeavor to the next.

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